Every movement organizer’s dream is to build a sustainable, self-reliant community that has a shared vision and moves towards it effortlessly. In reality, for that, it is essential to engage with the community regularly, keeping the action going and building relationships with and within the community, and movement organizers rarely have time for that. There are problems to solve, documents to submit, grants to apply to, beneficiaries to communicate with, social media presence to keep up, etc, etc.
We developed Qela specifically to address this issue and help changemakers worldwide engage their communities with less effort. The vision behind our gamified community builder is to allow you to build an engaged, effective community while still having time to focus on other important work.
One of the features we offer is quests. They serve as both a task delegation and an engagement tool. Quests are easily attainable actions that supporters can take to help a movement achieve its goals. We now offer our clients recurring quests to make this even more efficient. This way, one can create a task for the supporters once and offer them to sign up for it repeatedly for as long as needed.
How Can You Use Recurring Quests
Creating a Habit
Let's say you manage a community of eco-activists. To be a climate activist, one needs to reshape one's lifestyle and build new habits. Sorting out trash or using less plastic products are personal advocacy activities that require such habit-building. Recurring quests are an effective way to help your community build these habits and keep them accountable!
Mass Advocacy Campaign
If you’ve launched advocacy campaigns before, you know there’s usually a lot of traction in the beginning, but then the community’s involvement slowly fades. Recurring quests can help with that. Ask your community to contact their representatives, gather for regular assemblies, or repost your posts on a recurring basis without having to manually create such a task every time!
Social Media Activity
If most of your community's engagement happens online, you probably want your supporters to engage a lot with your content on social media. Making something like reacting to your latest Instagram story or reposting a post into a recurring quest will make your day more open to managing other tasks.
Fundraising
Instead of crafting a message to support each of your crowdsourcing efforts, set up a recurring donation quest that will appear regularly in your supporters’ app. Or assign your supporters the task of periodically reaching out to potential sponsors/donors for your organization to secure extra funding.
Wanna figure out how recurring quests can help your community flourish? Let's have a chat! Book a call with our managers here: https://www.qela.app/
Why Does it Work?
A lot of community managers’ time is spent on repetitive tasks—setting up repeating weekly or daily activities for supporters and manually tracking their engagement. By automating this, they can have more time for strategic planning, personal engagement, and other high-level tasks.
Recurring quests can also help maintain steadier community engagement by building long-lasting participation habits. This study, which focused on UK adolescents involved in volunteering, argues that the frequency of repeated action is one reason a social action becomes a habit. Thus, if a quest occurs on the same day, at the same time, it will be easier for a supporter to build a habit of completing it.
Consistency is a cornerstone of creating a sustainable community. Recurring quests ensure that there is always something to engage with for the supporters, keeping the retention rates steady.
Mix Recurring Tasks with New Challenges
Automation can make your life much easier, but don’t rely on it fully—that can lead to content fatigue. One of the biggest reasons behind the decline in engagement numbers in online spaces is content repetition. Make sure that new, exciting quests are always coming to diversify your communities’ experience.
Recurring quests are not just a great tool for freeing up your community manager’s time. By utilizing gamification, they are also essential for engaging and building a sustainable community, deepening its participation habits and sense of consistency.
Book a demo with Qela to see how you can save time while building an effective community of your dreams: https://www.qela.app/